As an important branch of the LED industry, China led display industry after more than 20 years of
development, has grown to become the most mature application of a market segment. From single to
double color to full color, from outdoor to indoor, from high to intelligent ... ... the market led a higher
demand for the display, but also for the led display industry into a new development opportunities.
Innovation is the eternal power to promote industrial development. Today, the ever-changing display
technology is gradually changing the way of life and communication of human society, small spacing,
naked eye 3d, microled ... ... and other innovative technology after another, to promote the continuous
development of the LED display industry and transformation and upgrading.
Led industry continued to grow and grow, need more new products and new technologies to support,
but also need to drive innovative thinking, thinking innovation can make our behavior to create greater
value. Cross-border, mergers and acquisitions, business models continue to impact the transformation
of the existing industrial structure, "led display +" to become a new era of hot words.
Looking at today's led display industry, the situation will be, unpredictable. Product innovation, cutting
edge technology, cross-border integration, M & A, new marketing model, innovation, change, upgrade,
New direction · Nuggets led display innovative applications
At present, led display in outdoor advertising, stage rental and other traditional application industry
development has been more mature, but the competition is also very intense. In order to open the new
blue ocean market, broaden the scope of application led display, and led the display technology with
the upgrade and point spacing narrow, many companies began to look at the new application areas.
Today, in the wisdom of the city, a large number of outdoor window kiosks, lcd screen will be replaced
by a small distance led, combined with a strong integrated management platform can be achieved:
advertising remote real-time update, paperless media, in the bus system to achieve road traffic Release,
vehicle outbound, arrival, fault information; in the public safety system to achieve: rapid emergency
treatment, timely evacuation of people, maintaining social stability.
Second, in the indoor security monitoring, command and scheduling, high-end conference room is also
a huge market potential, the traditional display technology lcd, dlp, projection fusion technology to
varying degrees, there are patchwork, vulnerable to ambient light, low brightness, color brightness
Inconsistent, high power consumption, low life and many other drawbacks. And led a small pitch with
no patchwork, low light, high refresh rate, full refresh, brightness automatically adapt to the environment
and many other advantages, both to meet the high-end industry application display needs, but also in
line with the wisdom of the city under a highly integrated, digital Social development trend.
In addition, led display is now in the community media, hotel meetings, theater systems have more and
more widely used. Such as community led display by the central platform software through the 3g
broadband wireless network synchronization network, not only real-time rolling broadcast weather,
urban emergency information, public service ads, commercial advertising, life services and other
community life information, to provide residents with convenient Wise safe community provides
strong protection. At the same time as a high-quality groups with the seamless coverage of the
advantages of commercial publicity and information services as a high-quality form of transmission,
making it a new point of view of outdoor advertising network advertising.
New model change lead led display mode innovation
Nowadays, from the outdoor display products to the indoor small range of products continue to
progress, led display as the carrier of the enterprise has opened up a new application model and
application areas, and led display industry has brought new development Opportunity. But at the
same time, led display industry has entered the "mature period." Price fight and industry reshuffle
to become the new normal. Compared to some busy playing the "price war", another way to innovative
marketing thinking and business model breakout "Red Sea" market is an effective way.